Please like this post if you agree with it to let the SKALE team know that it is an important issue.
I am willing to bet that most people are really frustrated with the lack of web marketing of this project. I don’t want to make huge waves here, although I would love to do that, but let’s begin with a standard approach to digital marketing that actually works. Here is my suggestion
TO BE DONE EVERY MONTH
Post at least 2 PR articles about tech, partnerships, integrations, future developments, etc. in crypto publishing networks where news is syndicated across many known publications (BUDGET - $1000 per month)
Post at least 1 PR article in investing networks (BUDGET - $300)
Post at least 1 PR article in normal press (BUDGET - $100)
Post at least 2 new videos on video platforms - FREE
Post fragments of releases and links to publications across all your social channels. (Also, create more channels)
I feel like right now is the perfect time to start this marketing process. Consistency is the key!
I think we publish a lot of great content on the website and share it on Twitter, but it doesn’t seem to get much attention.
We could start reposting this content to the SKALE Forum so it’s easier to access and engage with.
Personally, I’m not too enthusiastic about new platforms — many of them feel like infomercials, to be honest.
If we focus on promoting the forum, it could become a strong news source on its own. ETHResearch and the Solana Forum have contributed significantly to the success of their ecosystems.
For the sake of this project and its future, it’s best to take personal feelings out of the equation.
The lack of new users and falling popularity speaks for itself. It’s a hard statistic and a huge warning sign.
You can also publish your releases on the Skale website, X and here, but that is a small drop in an ocean of information.
What I suggested is the bare minimum!
The next step would be influencer marketing and getting someone famous to become a part of the marketing vehicle.
You guys are falling behind in marketing because you hold on to an outdated belief that it is some type of a gimmick and a lie and if the product is good enough, people will find it. Be that as it may, with today’s information overload, people’s short attention span and myriad of options, it’s actually necessary to make the effort to reach out to people and leave a lasting impression on them.
It makes even more sense, when the project is solid.
The good part is that you can quickly improve your marketing by following what has worked and is working for many successful crypto projects and other online businesses.
Stan, you publish a post on X about a groundbreaking BITE protocol and you get a few likes. It’s just sad. If the project was well marketed you’d be getting at least thousands of likes within minutes. Are you really going to leave all this industry attention because of some notion you or your team hold about wider marketing?
$1500 per month on PR marketing to spread the word across media channels is really not a lot! It’s the cheapest and best marketing you can do right now. You need to hurry!
Stan, give me any budget you have and I will do this for you. I will choose right channels and frequency for optimal exposure and write the release for your approval. What do you think?
Anyway, it’s all good, I am quite busy as it is. But maybe just order your existing marketing team to publish SKALE related articles on crypto related news websites. Alternatively use a publishing service. Here is a list of the biggest and most read crypto channels measured by user engagement and traffic. Put your news articles there (not on your website) and this project and your innovations will get a lot more attention from the right audiences.
CoinDesk
A leading news source for blockchain and cryptocurrency, CoinDesk provides in-depth analysis and up-to-date information on market trends. Visit CoinDesk
CoinTelegraph
Known for its unique illustrations and engaging content, CoinTelegraph covers a wide range of crypto topics, from news to analysis and educational pieces. Visit CoinTelegraph
Decrypt
Decrypt offers a fresh perspective on the crypto world, focusing on storytelling and insights into the latest developments in the blockchain ecosystem. Visit Decrypt
CryptoSlate
A comprehensive platform that features news, data, and analysis, CryptoSlate covers everything from ICOs to market trends, making it a must-visit for enthusiasts. Visit CryptoSlate
NewsBTC
With a focus on bitcoin and blockchain technology, NewsBTC provides news, analysis, and market updates, catering to both new and seasoned investors. Visit NewsBTC
Bitcoin Magazine
One of the oldest publications in the space, Bitcoin Magazine covers bitcoin news, analysis, and educational resources, helping readers understand the cryptocurrency landscape better. Visit Bitcoin Magazine
The Block
The Block is known for its in-depth research and analysis, offering insights into the latest trends and developments in the crypto industry. Visit The Block
CryptoBriefing
Combining news, analysis, and research, CryptoBriefing aims to provide readers with the information they need to make informed investment decisions. Visit CryptoBriefing
CoinMarketCap
While primarily known for its cryptocurrency market data, CoinMarketCap also offers news and analysis, helping users stay informed about market movements. Visit CoinMarketCap
Investing .com Investing.com provides a wealth of information, including market data, news, and analysis, covering a range of financial assets, including cryptocurrencies. Visit Investing.com
Bitwise
Bitwise focuses on crypto investment strategies and market insights, making it a valuable resource for investors looking to navigate the crypto landscape. Visit Bitwise
CryptoPotato
CryptoPotato delivers breaking news, analysis, and guides, catering to both beginners and experienced traders in the crypto market. Visit CryptoPotato
CoinGape
A news platform that covers cryptocurrency news, analysis, and market trends, CoinGape aims to provide readers with timely and relevant information. Visit CoinGape
Uphold
Uphold not only provides a trading platform but also features news and insights on the cryptocurrency market, helping users stay updated. Visit Uphold
CryptoSlate
CryptoSlate offers a comprehensive overview of the cryptocurrency market, including news, insights, and data on various digital assets. Visit CryptoSlate
The Merkle
The Merkle provides news and analysis on cryptocurrencies, blockchain technology, and fintech, making it a valuable resource for industry enthusiasts. Visit The Merkle
Blockonomi
Blockonomi focuses on cryptocurrency news, guides, and reviews, helping readers navigate the ever-changing crypto landscape. Visit Blockonomi
Bitcoinist
Bitcoinist covers a wide array of topics related to bitcoin and cryptocurrencies, offering news, analysis, and educational content. Visit Bitcoinist
Crypto News
A dedicated platform for cryptocurrency news, Crypto News covers the latest happenings in the crypto world, providing timely updates and analysis. Visit Crypto News
FXStreet
FXStreet offers a broad range of financial news, including cryptocurrency updates, analysis, and market forecasts, catering to a diverse audience. Visit FXStreet
Always remember to always add your website and social links in every article. .
Easiest way to start would be using this: Crypto Press Release - Reach 1.75B Readers You could start with this package once a month - 25 Crypto Websites PR + 5 Blogs - $499 - if you can afford $998, twice a month. All the best
ok Jordan, I don’t think you understand how PR works if you relying on ‘PR pick up’. These few links are not at all impressive. I prey you’re not in charge of the PR and marketing of Skale. You guys need a professional with experience, definitely not a coder or someone who just read a few marketing books. You need a branding and advertising expert. That’s just a fact.
Recognize this! Many far greater companies, huge companies like Kodak, Snapchat, Altavista, etc… lost their dominance and market share or got completely taken out by competition because they failed in marketing and PR.
